Technology Does Not Drive Business

Business and technology are often intertwined, with many – if not all – business functions dependent on mechanical or computing assistance. In this “tech age 4.0” of buzz words, marketing hype, and new start-ups, many businesses I work with are eager to jump in on the next big thing. Such rapid implementations often come from a fear of missing out, or worse, a reactive response to an incident or security event. Oftentimes, the new tech is only tangentially related to their objectives and is bolted onto the business, rather than properly integrated.